[Top image] Tower Design Studio – Los Angeles, Beverly Hills Renovation
In 2025, the high-end interior design market in the Bay Area and Los Angeles, CA, and Scottsdale, AZ, is experiencing a profound transformation. Homeowners in these affluent regions are transitioning from the stark, clean lines of modern minimalism to the warm, inviting allure of romantic design. This shift reflects a growing desire for spaces that feel both luxurious and deeply personal. According to the 2025 Design Trends Report, 68% of homeowners in these cities are opting for curated interiors that blend contemporary functionality with timeless romanticism, creating a harmonious balance between past and present.
Tower Design Studio – Beverly Hills Renovation – Modern meets Romantic
Styling of furniture has played a pivotal role in this evolution. In place of sharp-edged, minimalist pieces, designs now feature curves, plush upholstery, and intricate detailing. Velvet, boucle, and cashmere are popular choices for sofas and chairs, offering both comfort and a touch of opulence. Dining tables and bedroom sets often incorporate hand-carved wood and inlaid patterns, and brass nodding to artisanal craftsmanship. A survey by Luxe Interiors + Design revealed that 59% of high-net-worth individuals in higher end markets are drawn to furniture that feels bespoke, with many investing in custom-built pieces to reflect their unique style.
Furniture by Erinn V highlights this beautiful curvy side table and use of romantic chandelier. Shown in tea leaf silver.
The use of materials and color schemes further underscores this trend toward romanticism. Soft, muted palettes of blush, sage, and cream are complemented by accents of gold and bronze, adding warmth and sophistication. Natural materials like travertine, marble, and reclaimed oak dominate countertops, flooring, and decorative elements, creating a tactile connection to the earth. In Scottsdale, where desert hues inspire interiors, designers are incorporating terracotta and sandstone, while Los Angeles homeowners favor coastal tones that evoke serenity and elegance with pops of warm colors such as burgundy and forest green, and chocolate, utilizing these colors for walls and accessories.
Patou Chair by Helene Aumont Collection
Noteworthy changes in 2025 also include a heightened focus on layering textures and integrating statement decor pieces. Intricate chandeliers, hand-painted murals, and vintage-inspired mirrors have become defining features in these luxurious homes. Kathleen McMullen, Tower Design’s lead designer, observes, “Clients are seeking spaces that feel timeless and romantic, with each piece contributing to a narrative of elegance and comfort.” This sea change represents a move away from the impersonal nature of minimalism, replacing it with designs that are as rich in character as they are in craftsmanship. The result is a new era of interior design that celebrates beauty, individuality, and emotional resonance.
Mural by De Gournay Hand painted for private home in Hollywood HIlls.
